Hello, I’m Ellen!
As a freelance creative copywriter and transcreation specialist with 8+ years of experience, I help brands find the right words and use them well, whether it involves a headline, website, campaign or the entire tone of voice.
I hold an MSc in Sustainable Innovation & Entrepreneurship from the University of Amsterdam. It taught me to look at a brand the way a strategist does: what it stands for, who it’s for, and what it’s trying to change. That shapes how I write today. Before I draft a word, I want to understand the idea behind the brief, so the copy supports the entire storyline and not just the page in front of it.
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When I’m not writing, I enjoy reading the words of others. My current favourite books include:
The Anthropologists by Ayşegül Savaş
Kitchen by Banana Yoshimoto
The Vegetarian by Han Kang